Episode notes
In episode 154, Erik and Kerel talk with Tenisha Griggs, VP, Head of Global Media at Terminus, a company that combines intent and web-engagement data with industry-leading b2b digital advertising capabilities to build brand awareness. Tenisha is originally from Detroit, Michigan but made her way to Atlanta with a full ride to Georgia Tech for track while studying business management and she has stayed in the city since then. Growing up as an athlete as well as her parents becoming entrepreneurs helped her build characteristics to help her in the business world today working at places such as AT&T and other telecom companies.
Tenisha shares her experience of going from a student-athlete to being competitive in the business world, strong qualities she has adopted from her hard working parents, what she loves about Atlanta, and how she pushes herself to try new things. She also talks about her seven year old son who she co-wrote a book with during the pandemic and was featured on Fox News, how important it is to make time for him, why she requires a work life balance, how she has grown in her career and personal life to where she can advocate for herself, the one main place she from which she draws inspiration, and so much more.
“I think you have to understand what transferable skills you have. Like, how you can take that and apply that somewhere else. A large part of that is you being able to convey to that company and that hiring manager how your skills are relevant.”
Erik 00:00
We want to welcome all of our listeners to another episode of MRP, Minority Report Podcast, with Erik and Kerel. Each episode we talk with leaders in business, tech, and media. And today's episode is sponsored by Ground Truth, a media company that turns real world behavior into marketing that delivers real business results. So today joining us is Tenisha Griggs. Tenisha is the Vice President and Head of Global Media at Terminus. Let's jump in and get to know Tenisha. Tenisha, welcome. How are you?
Tenisha Griggs 00:39
Hi, I'm good. How are you?
Erik 00:42
Alright, we're excited you're here. We're excited to hang with you for a little bit.
Tenisha Griggs 00:47
I'm even more excited. I was excited when you first mentioned your podcast. I checked, you know, a few episodes out and I think you all are doing amazing work, so, proud to be here.
Erik 00:58
Oh, thanks, Tenisha. That's awesome and thank you. Obviously, nobody's gonna know that we had an opportunity to sort of meet at a really fun event that was just last year. We were actually at the AdExchanger Awards, the annual awards for the best of the best. And it was so fun being with you and your colleagues, because you were a nominee for a great award. Tell us a little bit about that.
Tenisha Griggs 01:21
Yes, so I was nominated for Advertiser of the Year. So I was nominated for a project that I had worked on to spearhead the Forrester evaluation where we were actually nominated as a B2B advertising platform as a category leader. So it was really fun, you know, I was nominated for that. I know you were nominated, it was probably more fun for you because you won your award. (laughs)
Erik 01:49
(laughs) It was good. It was good. It was a good feeling. And I think it was certainly a fun night for a lot of folks.
Tenisha Griggs 01:55
It was like a [inaudible]. There were no losers.
Erik 01:59
We had the best table, too. (laughs)
Tenisha Griggs 02:00
(laughs) We did have the best table.
Erik 02:03
You know, what was a lot of fun was learning about so many different companies, you know, in the space and a lot of great work out there. So for those that don't know what Terminus does, can you tell us a little bit about Terminus?
Tenisha Griggs 02:17
Sure. So we're in the MarTech space, we are an Account Based Marketing platform. So, we help advertisers stand up ABM programs through technology as well as professional services. So if you have a business and you're advertising or selling to other businesses, we can help you figure out like, who's your best customer? What does that look like? Let's look for intent signals to see who's in market to buy, and then advertise to those accounts, and then measure full funnel attribution and basically help you really quantify the return on your ad investment. And I know that's the plight of marketers trying to, you know, figure out like return on adspend and the ROI, but we help you be able to quantify that as well.
Erik 03:03
That's cool. I can't wait to ask you about how you eventually ended up at a company like Terminus and moved into the space, but first, tell us a little bit about Tenisha. Tell us about you. Where did you grow up and tell us a little bit about your family?
Tenisha Griggs 03:17
Sure. So I grew up in Detroit, Michigan. I live in Atlanta now, I migrated down. I ran track when I was in high school so I had a full ride to LSU and Georgia Tech. So that, you know, afforded me the ability to get a full ride and relocate from Michigan. My family is still in Detroit. I am the middle child, so I have an older sister, she's an engineer and she's in Detroit. And then I have a younger brother, he works for Delta Airlines and he lives in New York. And then I have my two parents still in Michigan as well.
Erik 03:53
That's awesome. I mean, I'm always fascinated about the experiences of an athlete. I mean, you mentioned your full ride, like that had to be a unique experience for you, or was it unique for you and your family? What was that like?
Tenisha Griggs 04:06
It was very unique. I mean, when I came out of high school, I was third in the country in hurdles and so it was definitely unchartered territory. Like, I mean, I didn't grow up seeing, like having a family of athletes, like my parents, you know, were working class and entrepreneurs and put kind of that spirit of like, discipline in me and, you know, definitely helped push me to get there. But being able to move and to basically live on my own in a state with having like no family, it was a pretty hard adjustment. So I think it was a lot of character building, a lot of survival, but ultimately, I think that all of this led me to where I am now, so I'm just grateful for all of my experiences.
Kerel 04:55
And Tenisha, one more question about your athletic experience and doing track and field, I always find like a lot of correlations between athletics and the business world in terms of, you got to be disciplined, you have to practice, you have to prepare, all those things, and I'm curious to hear how much of growing up as an athlete and then even into college prepares you for the business world as well.
Tenisha Griggs 05:24
Absolutely. All of those are like, table stakes. Like you have to have all those characteristics. I think one thing is that you develop this, like hatred of losing. And so it's like-
Kerel 05:39
You're competitive. (laughs)
Erik 05:43
I like that, hatred of losing. That's good. (laughs)
Tenisha Griggs 05:47
It's like, okay, you have to remember, you're like, "Okay, I'm not on the track. Like, it's not a competition." And then also, too, it doesn't help that track is an individual sport. So you have like some athletes who are used to like, being in a team sport, you have basketball, you're assisting, you know, you're trying to move the ball around, you're playing as a team the entire time. The track is one lane and you're racing against the clock. So I think it's an added layer of competitiveness there because you're like, "I'm by myself. Like, I know, we came together as a team, but like for this race, this one race, you're really not my team member. I'm trying to destroy you." So I think that like, you have to, like, take a step back and remember, like, as you're working on teams, and like corporate America, like it's the basketball team, you have to have that coordination, that collaboration. But it's not as much of an individual sport, there is still a team dynamic that you have to consider and that was an adjustment for me.
Erik 06:44
Tenisha, you mentioned your family and your parents, kind of entrepreneurship, and what kind of things do you think you learned about them that helps you today, feeling and seeing, living firsthand, all of that? What was that like? And what have you carried forward with that?
Tenisha Griggs 07:01
Hmm, I think that I learned the value of pursuing your dreams. Like, being able to set a goal and to like, go after it. Like my mom, she was in corporate America. And she always had this dream of like starting a restaurant. And she literally walked away from her job to do it. And was it wildly successful? I would say no, but she didn't have any regrets. And I think that that's kind of one of my guiding principles is to just make sure like, I never have any regrets about the decisions that I make. And my dad, the same, like he was laid off from the plant in Detroit and he said, "Hey, I'm never gonna, like, be in a position to, you know, not be able to feed my family, because I have to rely on just this one source of income," so he started a construction company. And he was very successful at becoming a builder and renovating homes. And so it taught me the importance of having a plan and being prepared, because that took a lot of planning to be able to be successful in the way that he was. So those are just like some of the things that I kind of like took from them.
Erik 08:14
That's great. Important lessons learned and a lot to take forward. You mentioned Detroit, then to Atlanta, not the same? The same? Not the same, very different? Tell us.
Tenisha Griggs 08:26
You ever heard "Cold in the D"? (laughs)
Erik 08:29
Got it, got it.
Tenisha Griggs 08:31
Cold in the D, I do not miss the weather. Not even a little bit. I mean, it is sunny, 79 degrees here. I bet my family's cold right now like in Detroit. The people are different, like, southern hospitality is a real thing. Like when you move to the south, like people are really open and welcoming and Detroit, it's like, don't talk to me. (laughs)
Kerel 08:56
Too cold.
Erik 08:57
It's too cold, don't talk to me. We gotta get inside. (laughs)
Tenisha Griggs 09:01
And I don't want to generalize like just everyone in that category, but it's just very different, like kind of moving to the south. Also too I think like Atlanta is such a transient city. It's like a melting pot of people from everywhere. So you really have no choice but to like, embrace different cultures. Like, I learn so much about different cultures in the South because I work with people of all different races and ethnicities, and I'm just curious about like learning about, you know, the differences between us. So, I think that that's one thing that I do appreciate. It's just like, so much of everything is like down in Atlanta. And I probably will keep this as my home.
Kerel 09:43
There you go. Tenisha, tell us about your career journey.
Tenisha Griggs 09:47
Yeah, so, my career started off - so I went to school for business management. I always thought actually, I wanted to be a marketer, and I ended up being a marketer, which is pretty unique I feel like, because most people don't actually like work in a field that they study. But I really didn't know what I wanted to do when I was in school, but that was something that I was interested in. I actually wanted to be a songwriter. And so, I did like an internship at Def Jam, like early on, but then I realized like, I needed money, and I need to pay my bills. So I started in telecom, I started in sales, retail sales, b2b sales, and then pivoted over to marketing, a compliance role. Honestly, I just took a lot of chances, like if it was something new, and it seemed different than what I was doing, I was like, sign me up. So that was one thing that I did was, you know, take risks pretty, you know, early on in my career, and I did some phenomenal things. I was at AT&T for a long stint in my career. I was in two incubator groups within AT&T, like one was a big data group and the other was actually AT&T's first customer loyalty program, which was a AT&T Thanks. Step aside, Live Nation, like, I was at all the concerts, I mean, private events, I was over their sponsorships and did some like sports programs there. And then I pivoted over to Terminus, after like, AT&T basically did like a really big merger with DTV, Direct TV, Time Warner around that time. And then they wanted a lot of people to move to LA or either New York, and I just really wasn't ready to uproot my family. So I was in the market for roles. And I think this is where we go Erik into how I ended up at Terminus.
Kerel 11:34
There you go. (laughs)
Erik 11:35
I like it.
Tenisha Griggs 11:36
And then basically, I was in the job market. I didn't know what I wanted to do. I got on LinkedIn, and I just went to "Atlanta we're hiring" in the search bar. And Terminus, like the former CEO, Eric Spett, he had, "we're hiring" on his profile. And I checked out the company and I was like, they have unlimited PTO, they have ping pong tables, like, that was like unique back, like six years ago. So I was like, I want to work for them. So I just looked up open roles within that company and I came up on an advertising operations manager role. Ask me, did I do advertising operations before? No.
Kerel 12:17
No. (laughs)
Tenisha Griggs 12:19
But it was different. So I said, sign me up. My former manager, Dan Hellerman, took a chance on me. But it was just like something different and he wanted to bring a unique perspective to the team, which that's all about, you know, what diversity, equity inclusion is about, and giving people chances, taking chances on people, regardless of you know, not checking all the boxes. And he did that. And it worked out really well. And I'm still here five years later, you know, turned a team that was an overhead to a profit center and responsible for this second highest, you know, aspect of our business in terms of revenue as a result. So I'm grateful that he took a risk on me, and it sounds that I reciprocate as a leader as well.
Kerel 13:11
Awesome, thank you for that. As you were talking and explaining your career journey, one thing that seems to be constant throughout it up until this point, is your interest and really not afraid of trying new things or not afraid of taking on new roles. And that seems to have helped you, you know, continue to grow in your career. Can you speak a little bit about that? Because I feel like sometimes when people think about their career journey, it's very sort of like, "Okay, I'm gonna go from this position to this position and I'm just gonna keep staying in sort of the same field and growing that way," right? And that's okay, but I think sometimes people need to break outside of that box and try different things and that's certainly another way of growing your career and it seems like that's what you've been successful at doing.
Tenisha Griggs 14:02
Yeah. I think you have to understand, like, what transferable skills you have, like how you can take that and apply that somewhere else. A large part of that is you being able to convey to that company and that hiring manager, how your skills are relevant. Sometimes they just have a disconnect themselves. I went into that interview, you know, he asks me "Did you have trade desk experience?" I'm like, "Nope," he's like, you know, "Do you have experience with any, you know, DSPs?" "Nope,." Like, but I didn't focus on that, because every time he would say that, I would say, "Here's what I do have and here's how this can help your team. This is how this can help you achieve the goals you're looking for." It was me being able to advocate for myself. And so I think that it's not easy, but you really have to like study the role and then understand like what value you bring to the table and be able to clearly articulate that. So that's something that I've been able to do really well. And it's something I definitely coach other people to do, because you don't want to- I don't even want someone who has just had a role, exactly like the one that I have because otherwise, why are you leaving your current role, what you're doing, you should be looking to diversify your skill set, stretch you in a new way, right? Like, take a different set of skills and try to enhance those and grow those. So honestly, like, I do want people who have done something different before in some kind of unique way, as I think about building a team, because otherwise, you know, I just feel like you'll be bored coming over and doing the same thing you just been doing for the last two or three years.
Kerel 15:43
True. Very true. What do you love about the role that you're in today?
Tenisha Griggs 15:47
I love that, I know people say this, but it's really true, like no day is the same. Like, because I get to problem solve, like, I have like a alter ego at work. So I feel like I'm like the Olivia Pope of advertising, but without the scandal. She was the fixer. And people come to me with problems, like they come to me with gaps in terms of like, "I need to increase revenue by 50%. I don't know how I'm gonna do it." Or "I have to create X many opportunities, I don't really have a way to do it." So it's me like helping them reframe their strategy. It's me, helping them think about a new way to redistribute their budgets, new channels to incorporate, and being experimental and testing, like, you know, let's test out some new concepts. So, for me, I like the problem solving aspect of it. That's probably my favorite part of the role.
Erik 16:41
That's great. Tenisha, I want to switch gears a little bit, I wanted to ask you about this because I'm fascinated with some stuff with you and your son that you've done that, that's really, really cool. And there's two things I want to ask about, the first is I want you to tell everybody a little bit of a post that you shared with everybody during the pandemic, just having your son be able to write notes to you while you're doing calls. You know, how we get wrapped up in calls and our kids learn how to do little things, they adjust for us, right? And I thought that was fascinating, but really, I wanted to ask you about the book you guys wrote.
Tenisha Griggs 17:18
Okay, I don't know if you can read this. These notes stay on my desk. And this was totally not planned. Erik, you know that.
Erik 17:26
Not planned, not planned!
Tenisha Griggs 17:28
So just know this is totally organic. This is the last note, it says, "Can you please make me food? I'm starving." Look at this, look at the sad face, though.
Erik 17:40
(laughs) It's effective. I mean-
Tenisha Griggs 17:43
It's effective, it's kind of sad at the same time. I assure you he wasn't starving. (laughs)
Erik 17:50
They exaggerate sometimes. (laughs)
Kerel 17:52
Both Erik and I have kids, we know. (laughs)
Tenisha Griggs 17:55
So, I'm like working at my desk, and then you know, my son, he comes in from school, he takes the bus, so I will stop, let him in. And then I'm usually like, "Hey, can you wait until at least after my call, or if I don't have back to back calls, I'll prepare lunch. But he's learned to adapt. And I think that it's part of the pandemic, like also too, because we've had to adapt, I wouldn't generally even be home during these working hours with him. So it's a little bit different, because I would be at work and he would be at school, but like there was a silver lining in the pandemic, that you know, a lot of us were able to like shift and work remote. So even though I'm not like actively, like sitting there with him and talking to him, it's still time that we are here together. But you know, during this time, he is seven and I still have to remember that that sometimes he is speaking in the background sometimes and he forgets he has to be quiet because I'm working. But I'm just grateful that he's been so understanding and has stepped it up to like be able to now communicate in this way. And I try if I can just take a break and give him that time, even just a couple minutes. He just wants attention. So I try to, you know, be mindful of that.
Erik 19:12
I'm sure lots and lots of listeners and viewers can relate to that and can understand that, so thank you for sharing that with us. I have to ask you about Rock in the Pocket. I love this. Can you tell the audience about Rock in the Pocket and what that is?
Tenisha Griggs 19:30
Yeah, so Rock in the Pocket, I keep everything at my desk, you'll be like "What does he have here?" This was our pandemic creation too. So like another silver lining. So what we did is like, this was our bonding time, so we created like little pocket rocks. And so this is Rocky, Slammy and Buddy. Rocky is actually my nickname, since I was a baby. So my family members that don't know my real name. If I showed them this video, they'd be like, "Tenisha?" But me and my son's name, Slam, and then Buddy is my brother. We created the rocks because first we just started painting them. And it was just like our bonding time. And then I had a friend say like, "This is really good. Like, you guys should write a book," like, never even thought about it. And then I was like, "Hey, do you want to write a book together?" And so, he thought it was such a cool idea. And we were trying to think about concepts to write about, and he wanted to write about like, you know, happy messages. And he wanted to write a book that was going to make people feel good. So I said, let's write a book about like kids who experience challenges, and maybe the rocks will talk to them and help them. So we co-authored a book together, and we published it last year. And it was probably one of my like, most proud, like accomplishments to be able to have that vision, and to be able to follow through, because I've often had a hard time like following through with things, things get hard, and just kind of saying, like, "Hey, I'll just move on to the next thing." So it taught me something, it taught him something and it was a really proud moment for him to be an author. And we were actually featured on Fox News.
Kerel 21:13
Wow congrats.
Erik 21:14
Yeah, that had to be a lot of fun. What are some things that you think he's learning along the way from you now being in the shared workspace? Right? Understanding kind of like, you know, what mom has to deal with and do, what are some things that you think that he's learning?
Tenisha Griggs 21:30
Yeah, I think that one, he's learned how to adapt, right? (laughs)
Erik 21:33
(laughs) That's right. That's right.
Tenisha Griggs 21:36
And hold his hunger, but I think he's learning and seeing the work ethic, because he understands like I'm working to provide for him. And it's also like really teaching him like the values like in terms of like, the kind of structure of a family and he understands that I'm doing this to provide for him. So he is very compassionate about like, if I'm working late, and understanding like, if I may not have the time for him, and I in turn, try to be mindful of that for him. So that I'm not always that working mom. I feel like I would never regret, like the time that I give to him, but I would regret the time that I take from him. So just being mindful of that and being conscious of that, I think he's aware.
Kerel 22:23
Tenisha, your answer there was perfect for my next question, which was I was going to ask you about work life balance? Is there such a thing as work life balance? Or is it like, you know, you've got things you got to get done during the day, whether it's at work or at home? And how do you manage and juggle all that?
Tenisha Griggs 22:42
Yeah, well, you got the right one, because yes, it is a thing. (laughs) I require it.
Kerel 22:49
Yeah.
Tenisha Griggs 22:49
I am so intentional about work life balance, that I articulate that in my interviews. Like, I say that like, this is a requirement for me. I mean, you have to advocate for yourself. I will, like, always kind of go back to that theme, you have to know what you want and know how to advocate for yourself and if you're working with someone you feel like is requiring 12 hours of you a day, you have to advocate and say like, "Hey, is this efficient? And are we prioritizing things the right way? Do we need another headcount?" I'm really good at that. And I'm really good at articulating that to like my leadership. And they're really receptive of that. And so I would say, if I was in the space that they weren't, I would question if this is the place for me. So I feel like everyone can have work life balance, and I don't want to minimize anyone who like may not have that and may say, "Oh, it's harder than you think." I think that like, you have to like really, like understand, like your priorities and put that at the center, because if your priority is your family, and if it's being at home or doing, you know, working out or doing the things that you love to do, I would say like maybe what are those trade offs then? Like, I feel like it's all a prioritization effort. And what am I willing to walk away from to make sure that those big rocks, those kind of core pillars in my life, are being taken care of, and that I'm prioritizing those? So for me, it's absolutely required.
Erik 24:19
Thank you, Tenisha. I want to ask you about like your work experience and even as an athlete, too. You've worked for big companies, you've had a lot of experience around a lot of different types of groups of people. I want to ask you a little bit about moments where you've felt sort of discrimination happen at some point. What are some experiences that you've had and lessons learned and how you overcame some of that? Can you tell us a little bit about that?
Tenisha Griggs 24:51
Yeah, I would say, probably in my past. I've handled discrimination differently in my past versus like how I would now. It's unfortunate because I'm much more equipped and I wonder like, how do you equip people earlier? Like for these types of problems?
Erik 25:12
Great question, yeah.
Tenisha Griggs 25:13
Because like, the things that I feel like I faced, in my past, I didn't lean in, and I didn't like, I wasn't good at advocating for myself. I would say that, for me, like, I've been passed up on roles that I know I was more qualified for and I feel like it's almost in a sense, normalized. And it's so subjective, that it's hard for like, there to be real ownership there. Hard for there to be accountability, because then someone just says, "Well, you weren't qualified." But it's like, "Well, why?" And you ask the questions and you never get the answers. It's unfortunate, but I would say like, how I handle discrimination now is like, much more proactively. Like, I was on a women's Lunch and Learn and I said a quote, and they ended up putting it on a tote bag and a T shirt, it was crazy. Like, I was just saying, like off the top of my head, but I was saying, like, "Be so damn good, you're undeniable." And being able to work my way up as a leader so that I can be a part of the change has been much more of a focus for me. And I was gonna say, I don't still experience it. And I do still feel like, there are times where I question and I say, "Well, I wonder if I looked differently, would there be a different outcome?" Unfortunately, you kind of never get the answer to that question.
Erik 26:46
Very true.
Tenisha Griggs 26:47
But I think it's up to you as an individual to have a kind of a battle plan. Like, you know, The Art of War, like you always have to be prepared and have a battle plan. And when you face discrimination, how will you approach it? And like I said, I'm much more equipped now like to know that I'm not going to be complicit in silence, that I'm going to stand up for myself. And if I don't see the change that I require, then I'm going to remove myself from that environment. Like what I'm not going to do, though, is like, just tolerate it, and just take what's handed to me. A long time ago, I heard from like one of my mentors, "You don't get what you deserve, you get what you negotiate," so that's something that I like to keep in terms of, in my mind, that if I don't see things happening the way that I would like for them to see for me, right, and I can't negotiate that, then I also have to be prepared to walk away from that. And sometimes I feel like people aren't really prepared to walk away.
Erik 27:49
What a great way to describe something that I think a lot of people can connect with, right? If this can happen so long, and so frequently, that there's a version of you, that can handle something as an early version of you and then there's a version of you later on that knows how to handle the same thing, because it's been happening, what an interesting thing to sort of think about, you know, because that's, that's reality. I want to ask you about mentorship and mentors, you mentioned having a mentor or mentors, and what's that like for you? How do you mentor others? Do you? Or what's it been like having mentors?
Tenisha Griggs 28:34
Yeah, mentors are critical. And I think that the way that mentorship was like, positioned to me, it's like you have one, like, get you a mentor. But I would say get you many mentors, I probably have like 10. A mentor is like a trusted advisor, like somebody you can go to, but you have all these different like dimensions of your life. There's not one mentor that's going to be able to help you across all of them. I may have one for my career, and maybe internally at work, but there may be some things that I don't necessarily feel all the way comfortable with discussing with someone at work. So maybe they're so career oriented, but not like an employee at the same company. I have one for my personal life, friendships, relationships, as a parent. I'm really grateful because, you know, having mentors, someone to be able to give you a different perspective, for those that don't, you can quickly realize like you don't have all the answers. And sometimes you just need another person to bounce ideas off. Sometimes you just need someone to like, stop you [inaudible] and say like, no, that's not how you do it. I had a mentor when I worked for AT&T are named Shibeth Oconee. She's probably one of the most influential mentors I've had in my career. But she was just stopping and she'd say like, "Hey, are you planning on sending this email to someone?" And I'm like, "Yeah," "Do you want your job?" "Yes," "Okay don't do that." (laughs) But like, she just knew how to communicate with me in a way that was going to like really make me listen and kind of make me understand the magnitude of some of my decisions. So I definitely get mentors who do not agree with me in a lot of, you know, scenarios, people that challenge me, that stretch me. Sometimes I don't like the way I feel about it. I'm stubborn. I'm a Taurus. I was kind of wired this way. But if I don't feel uncomfortable after these conversations, I feel like hey, like, if it's a little bit too comfortable, I question if I'm being stretched. So that's important to me. But I do mentor a lot as well, too. I have several mentees. And it's just me reciprocating, I live by the quote, like, "As you rise, you lift," and so you know, that keeps me grounded to be able to mentor and give back because so many people are pouring into me. And as my cup is being filled, that overflow is able to, you know, be passed on to those that, you know, are up and coming or maybe we're even like, at the same level. Like, I don't fear competition anymore because I feel like I'm racing against the clock. What's for me, is for me. You could be in [inaudible]. I don't mind helping you because I don't feel like you're ever gonna take anything that's mine anyway. So as much as I can give and pour into people I do.
Kerel 31:29
Where do you draw inspiration from?
Tenisha Griggs 31:32
My faith. I would say definitely my faith, the spiritual part of me. Because like I said, like, I just aligned myself to purpose. And I feel like it keeps me from being disappointed when things don't necessarily happen the way I want to, the outcomes that I want don't necessarily happen. I was listening to a podcast and they were saying, you know, only about 20% of your goals, you know, you're actually going to hit and, you know, they have all kinds of crazy stats for everything, but it sounded good at the time. And they're like, hey, if you're, you know, hitting all your goals, I would say that your goals like aren't hard enough. So if you attach yourself to outcomes, you're always going to be disappointed. So, you know, I try to attach myself to a larger purpose of like, why I'm here and you know, that's me, like getting gratification and developing other people, coaching people, mentoring people, helping other people. I think that that's one of the kind of biggest inspirations is probably my faith.
Kerel 32:34
Alright, fun question for you. What's in your music rotation these days?
Tenisha Griggs 32:40
My music rotation, you wouldn't want my playlist.
Erik 32:43
Give it to us. Tell us. (laughs)
Tenisha Griggs 32:47
Like, music for me is like mindless, like noise happening in the background. It's like a soundtrack to my thoughts. Like I really don't even listen to the words. I would say like, Corinne Bailey Rae, like Jazmine Sullivan, Summer Walker, on the way to work. I used to like to listen to trap music. I don't know why, like, listen, to like Migos or Nipsey Tenisha. That was always like my work commute music, but I don't commute to work anymore. So I probably need to like, figure out how to switch that back on but yeah, you wouldn't want [inaudible]. I don't keep up with the latest music. I just kind of play it in the background.
Erik 33:27
No, I actually want more, I want to hear more. I want to hear well, how crazy it gets. (laughs)
Tenisha Griggs 33:33
(laughs) It does not get crazy at all. (laughs) I don't even know, like there's so many rappers and artists now with like, anybody being able to distribute music now. I just have no idea the names of most artists, like, most of the music sounds the same to me. So I'm not a big music buff at all.
Erik 33:54
Well, thanks for sharing those with us, Tenisha. It was a lot of fun talking with you and spending some time with you. You know, a lot of our listeners like to stay in touch. What are some of the best ways that they can reach out to you and stay in touch with you?
Tenisha Griggs 34:06
Sure. So LinkedIn is probably the best place to reach me. The spelling of my name is T-e-n-i-s-h-a Griggs, G-r-i-g-g-s, Tenisha Griggs. And I definitely accept every invite. And if you send me a message, I'll write back. Like I said, I love giving tips, if you have questions on advertising, life advice, whatever, I'm here for it.
Erik 34:29
Excellent. Well, thank you so much. You shared a lot with us. A lot of good stuff learned, you know. Be so damn good you're undeniable. Right?
Tenisha Griggs 34:37
I gotta get you a tote. (laughs)
Erik 34:39
Get yourself some mentors, right? Not one, get many right?
Tenisha Griggs 34:44
Many mentors.
Erik 34:44
I think what was great, too, you sharing that, you know, if you're hiring manager or somebody looking, you know, at talent and looking to hire, take chances, right? Don't look for somebody who checks off all the boxes and take risks because you know that reward can be pretty big, so, thank you so much for spending time with us. And also, thank you so much to our sponsors, Ground Truth, a media company that turns real world behavior into marketing that delivers real business results. Thanks again for listening everyone. And you can find more episodes where you find all of your audio and video, just search Minority Report Podcast and look for the logo. Thanks for listening to another episode of MRP.