Perri Dash, co-host of the Wrist Check Podcast and co-founder of Super Niche

Erik  00:00

We want to welcome all of our listeners to another episode of MRP, Minority Report podcast with Erik and Kerel. Each episode, we talk with real operators and leaders in media, tech and business, and today, joining us is Perri Dash, who's the co host of Wrist Check Podcast and also co founder of Super Niche let's welcome Perri. Perri, how you doing?

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Perri Dash  00:23

I'm doing well. Thank you guys for having me. I'm excited. 

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Erik  00:26

You're excited. We're excited, Perry, I

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Kerel  00:29

gotta say, this is our first recording of 2025, and yeah, first recording of the new year. And while we certainly enjoy all the guests that we have on, because Erik and I are watch collectors. This is one that we are very excited about and have been anticipating. So happy to have you on, Perri, thank

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Perri Dash  00:48

you. Hopefully I don't disappoint. Yeah,

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Erik  00:50

you know, perion is just as crow setting that up. I mean, I was going to do this, but I can't do this. I mean, I was going to ask for the wrist check. Can you give us a quick wrist check? Of

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Perri Dash  01:00

course I can, yeah, I'm wearing a Tudor Black Bay 58 This one's got something that we say. It's got a little extra sauce on it. I don't know if you can see there, but this was a gift from a dealer friend of mine named Eric wind. He gifted this to me around this time last year. Actually, he's invested in a clothing company called rowing blazers, and he did a family and friends collection of Tudor Black Bay, 58 and so this one is double stamped with his brand on it, which is not something Tudor does very often, and they only do it for people that they really like and they love Eric, and he gift me one of these. So this is, yeah, near and dear to me, one of my favorite watches gonna stay with me forever.

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Erik  01:40

Wow, that's great. We can talk a little bit more later, specifically about tutor. But, I mean, what an amazing sort of story, I think, you know, in the last couple years, for folks who didn't know tutor, and you know, I absolutely love my tutors, and I feel like I get so many compliments from other people about my tutors, versus, say, other watches in the collection. And it's really, really impressive how somebody can spot it, you know, or it's just like, Whoa, what is that? You know, yeah,

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Perri Dash  02:08

or the last few years, I would say, really, like the last almost, like 10 years, they've done an incredible job at rebuilding that brand. It was outside of the US market for some time. They brought it back with the Black Bay, which was a hit, and then have kind of, you know, elaborate on that with different versions. And I have to say, today, just from a product offering, and in terms like product diversity and storytelling, I personally think tutor is cooler than Rolex today, I think Rolex, you definitely have, like the classics, and they're awesome watches. I love them. We're all fans, but in terms of like newness and just freshness, the tutor watches are, I mean, every year, just hit after hit. I can't wait to see what they do for watches and wonders this year. So I'm a big, big fan of tudor.

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Erik  02:54

Awesome. Man. Yep, we feel the same way, too. Perry, so before we talk more about what you talk about all the time. Tell us a little bit about where did Perry grow up, where was Perry born and raised?

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Perri Dash  03:07

So it's funny, because most people don't believe when I tell them I'm from New York. I guess I don't have a New York accent anymore to know what happened, but I'm actually from the Bronx, New York. I grew up in the Bronx. I'm like, like, Bronx proper, like, I went to Mount St Michael Academy, and play football there. Spent a lot of time in Harlem, and now I live in New Jersey. But my family is originally from Virginia, my mom's side and my dad's side. The family's from Barbados. Gotcha, gotcha. What part of Virginia, to be honest, I'm not sure. Don't even worry about it. If they hear this, they'll be very upset.

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Erik  03:40

So what's interesting, you know, sort of growing up in your family, what influences Do you feel like maybe you had early on that may have sort of moved you into that your expertise now, and, you know, diving in deep, was there something in your childhood or from a young age? Maybe it wasn't watches, but maybe it was something else.

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Perri Dash  04:00

No, well, it was, it was a few things. I think I grew up idolizing my grandfather. He passed away in 2020 but he was one of the most interesting people to me. He was an avid fisherman. He was a jazz pianist, and he worked for the MTA for like, 30 years, also a Vietnam vet. And he was just like the consummate, like gentleman dressed, very dapper, you know, beautiful jewelry, rings, like little gold necklaces he would wear underneath his shirt, amazing suits, very well tailored, but had his gear for everything. And he was the first person ever came in contact with that owned more than one watch. And I thought that that was weird at the time, was I didn't understand why you needed more than one. I don't think he would have considered himself a watch collector, looking back on it, but for all intents and purposes, you know, he had a watch for every purpose. He had a watch the war when fishing. He had a watch the war when he played gigs, watches for a kick. Asians, weddings and stuff like that. Then he had a watch when he went to work. And so that was kind of like my foray into understanding that, like, there's this relationship between, like, being a gentleman, being an adult, and owning a watch and that. And just like, I think the collector bug, he was a avid collector of VHS tapes. He loved movies, I think later on, he moved on to blu ray and had a killer record collection, which is something that I've continued myself. I also collect records. It's

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Erik  05:32

fascinating, yeah, you can almost see sort of the patterns there. Someone who can appreciate things, right? Absolutely, yeah, someone who can appreciate whether it was the VHS tapes, or whether it was the blu ray or whether it was the watch that went with whatever activity or whatever outfit or whatever was happening, right? It's somebody who can appreciate all those things. I

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Perri Dash  05:54

think it speaks to, like a certain time period too, right, where it was, like his generation, much more like tactile and like, you know, tangible items meant something, and so today I look at it in it's similar through that lens. I'm also like an avid collector of vintage, vintage clothing, vintage watches, and just like the idea of having a an object that lives with you and through you, through your life that also, like, undergoes, like atrophy, like it ages and it changes. Like, these are ideas that now we have the luxury of finding romantic, but this was what it was, you know, yeah.

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Kerel  06:32

And there's always a story behind the things that you collect, right and have had for a period of time, right? And I think you know that that certainly plays into watches, definitely. But before we get to wrist check pod and what you're doing today, give us a little bit more Perry about your career and sort of what led you up until you know where you're at today.

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Perri Dash  06:54

Yeah, that's how much time you got. So I started in, actually started in fashion. So my cousin is Damon Dash. I interned for him when I was in high school at Rock aware, and I spent some time there just kind of shadowing him and understanding how he moved throughout the business world and and that was, like, such an amazing experience, because I got to see him at sort of like the height and like what his day to day was like. And then from then on, I kind of figured I was like, I need to, kind of like, carve out my own lane. And I think I spent, like, the last 15 years or so really just learning. And so I got the opportunity to work for Pharrell Williams, and I ran his wholesale business for billionaire boys club and ice cream. And this was sort of like my first entry into, kind of like the luxury space. At least it was luxury adjacent, because it was like, still streetwear, but it was like, high price, Japanese made clothing and and I spent some time very high priced. I remember I used to look at the prices. I was like, Yo, this is people are paying this. I was getting stuff for free, just working for the company. I was like, This is amazing. But I learned a hell of a lot there, just about the luxury space, and sort of his perspective on creating luxury items and what luxury meant. And again, another lesson in tangible goods, not looking at it necessarily from a materialistic perspective, but looking at these items as you know, these pieces that can kind of enhance your experience, whatever that is, or whatever you're looking for. From then, I spent some time at David yerman, doing Supply Chain Management, and did that for a time, found my way to Ralph Lauren, which was probably for me, one of the most important periods of my career, because Ralph Lauren, I still to this day, consider an institution, and it's like, it's like college for luxury and storytelling and what they've built at Ralph Lauren, I've never experienced anywhere else in the world. This man has created his own universe, and he's uncompromising, and you can learn just about everything and anything, from how products are made to the textiles that are used the process of, you know, from ideating to design to bringing these things into samples and tradition and into fruition. And then there was me getting to delve into sort of their vintage business, which was where I really learned how they bought inspirational items and built items off of that. And then they had a vintage watch business that was part of it. And so now I was like, oh, man, I get to experience handling these time pieces that are like, 4050, in some cases, 6070, years old, and talk to the guys that are buying this stuff and understand the significance, get the stories behind them, and again, get to the nitty gritty of those things that I like in terms of vintage, where you get to see, like, the new version of something, and then see how this piece may have aged over time with the materials that they were sourcing whenever they produced this product originally. And that was a. A really amazing experience for me. I still stay in contact with many of the people there. I love Ralph, Lauren, deeply the company, and I still wear their clothing. I think it's some of the coolest stuff around to this day. And I was working for their label, double RL, so if anyone knows double RL, at that time, at least it was their brand that didn't really do any advertising, very little marketing. It was kind of like an if you know, you know, which made it super cool. And vintage was a huge part of that business. But during that time, we actually had started the podcast. Yeah, we started the podcast around my time at Ralph Lauren and I got the opportunity to work for a company called watches of Switzerland. They were aware of the podcast that was recommended by someone who worked there for the company. Higher up, they saw how passionate I was about watches, and I understood the retail business, and that was what really set me up for success, I think, because entering in that space, and I entered at a director level, I got to see, like, how the watch business ran. And not only that, I got to make, like, amazing connections with brands and some of the people that work in C suite, in these brands that are still dear friends today.

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Kerel  11:11

Let's go back a little bit, though, too. You mentioned starting the podcast at that particular point in time. Take us back to the idea of the podcast, and where that came from, and then sort of how that came about.

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Perri Dash  11:25

So it's funny, because, you know, during COVID, I mean, and you guys remember, watch media was like becoming a thing, and I was just so intrigued, because I was past my watches. I knew about ho dinky, but like they're talking watches, series started doing really well. And then I discovered, like, Teddy baldassa and all this other great stuff, and I was consuming all this content also, like, just itching to get out of the house, because, like, the lockdowns and stuff were lifting and stuff. And so I said, Man, you know, I think there's a space here for something that is more representative of guys like myself, and then something that's maybe a little bit more casual, and I started kind of thinking, I was like, what would it look like if we, like me and my friends, did something and so, funny enough, we used to meet at this place all the time in Soho, called finales. And I don't know if you've ever been to finales, it's the divies, one of the divest dive bars you can go. Bars you can go to, I think it's one of the oldest bars in New York City as well. And we would meet there a couple times a week, get a burger, some beers, and we would just talk everything. But somehow someone, we always wound up talking watches. And I said one day, I was like, You know what? If we did something that was sort of like Joe buttons, podcast meets watches. And they were like, Sure, we'll give it a shot. And so I said, Okay, well, I brought it up. Now I gotta figure it out. And we found a studio in the financial district, and I reached out to them. We didn't know anything about podcasting, so I leaned heavily on them. I said, You know what I'll do. I did some research figure out to put an episode together. And we were, you know, we were paying for it ourselves, out of pocket, just initially, for the love getting out of the house during COVID and just seeing where it will go. So in those first months, if you go back that far, you look at some of our first episodes, many of those episodes were, we did, like maybe two or three episodes in one sitting. We'd bring a change of clothes, just to sort of maximize our time and dollars spent so that we could, like, stockpile episodes. And almost out the gate, we got a really good response, and people started watching and taking notice, and that was encouraging. And we started getting invited to events and things like that. And then then the pressure was on. It was like, oh, man, I guess we should keep this thing going. And we did something that I thought was interesting. Back then we would take these pauses and just to kind of assess what we did and what went right, what we could improve upon. And so that's when we got in the habit of, like, saying, Oh, this is season one. This is season two. Just out of necessity,

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Kerel  14:00

yeah, yeah. I have to ask one more question here, Eric, you could, you could jump in? I love that. You guys kick off every episode with a risk check. What's everyone wearing? Where'd that come from? Yeah. You

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Perri Dash  14:13

know what's funny? I don't remember, I think so. Somebody, one of one of the guys, had the idea people were using the hashtag risk check Wednesday, but it wasn't big yet. This is exactly what happened. I remember they were using that. We discovered that, and then we said, Okay, let's get on social media. Let's create a platform for the podcast, and let's sort of ride that wave before we release an episode. And so I think for the first, like, three or four weeks, we would just post pictures of whatever we wore on our wrist, and we would hashtag at risk check Wednesday. And then all of these watch guys that we knew they would start joining in, but there were definitely people who were kind of like, What the hell are these guys doing? What's risk check Wednesday, I'd get text messages, what is this? What is this? And then we dropped the first episode. People were like, oh. Oh, I get it okay, and I don't know, it just seemed like the right thing to do. Seemed fitting to kind of like open up with, like, a routine or or a ritual, and it's caught on. People love it. That's great. Perry, how did you meet Rashawn? So, funny enough. I've known Rashawn for, gosh, maybe 15 years now. So Rashawn has always worked in, like, the luxury retail space. And when I was working at David yerman, he worked for J Crew, and there was this really great menswear store that they had in Tribeca called the liquor store, and it was an actual, like, bar that was converted into a menswear store run by J Crew. And they had, like, they would have some J Crew there. They would have, like, some really great third party brands and stuff. So it was like, this place of discovery, and you could go there and, like, get a drink while you're shopping. And Rashawn worked there, funny enough. I remember I wore a hat in there. It was a billionaire boys club hat, but it was like, something that was, like, really tough to get. And I remember he commented on it, and he's like, where you get that hat? And I said, I used to work for the company. And then he asked me if I knew someone, and we realized we had a mutual friend named data Devon Pickett, unfortunately, who passed away. He was Rihanna's tour manager, and that was where we connected. And then we just, we'd been rocking and ever since, just friends, just sharing cool stuff and information about things. Well,

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Erik  16:25

that's great. And for those that don't know, Rashawn Smith is one of the CO hosts of risk check pod. And I love the pod. I love also that it's not only interviews that you can watch and you can listen to, but it's also like a journal too. There's other really good content. Tell us a little bit about, like, how you sort of pull that together. I

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Perri Dash  16:49

think a lot of what we do happened organically. When we first started, we were in a space where it was, like, we grabbed the lowest hanging fruit, and it was, you know, we could review watches and talk about new releases, and then we got our first interview with a gentleman who's a dear friend and whom actually we're releasing another episode with later this week, Vijay Geronimo, who's the CEO of Auris watches and over time, just kind of like familiarizing ourselves with the community and engaging ourselves there, we would come back with, like, amazing experiences. And it just dawned on me. I was like, man, we could kind of share kind of share some of this stuff during the show, and it kind of evolved into part interviews and reviews, and then part, like just industry happenings. What's going on behind the scenes, brands we're talking to, events, we've been to, conversations we're having behind the scenes. And I think it provided, it provides the audience with another level and sort of like a Insider's information, or Insider's eye into what's going on in the industry behind the scenes. And it just always seems and now it's at the point where I'm sharing, sort of like trips and like interesting people. I mean, like I was hanging out with West Side gun, like a month ago, and I just bring the camera with me everywhere now, and we're trying to get him to do an interview. But while I was there, my friend introduced me to him, and we started talking watches. So we took some photos and stuff. But I think it makes it interesting, because we can kind of share, like, what's happening in our lives, because the show has completely transformed our lives. Watches have transformed our lives. You know what started as, just like us getting together and having a couple of beers has now transformed and taken us to, like, multiple trips to Geneva, other places around the world, meeting interesting people. And I think that's been like, the really like, like, coolest part about this all very

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Erik  18:37

I want you to enlighten the audience a little bit tell us what is horology. Horology

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Perri Dash  18:43

is the study of timekeeping, essentially, right? And so you have a tradition and a culture of horology that is step in step with the culture of Switzerland, predominantly, though things are expanding and changing and evolving, but essentially, it's engineering. It's art and engineering, right? You have these amazing people, men and women, who are crafting these objects made of metal springs, sometimes synthetic materials and creating these marvels that can count time and in varying degrees, you know, as simple as just like a time only watch that will tell you what time it is during the day, to then complicated time pieces. You know, one of my favorite pieces is like an Omega Speedmaster. This is a chronograph. It measures time over distance. It's kind of like a stopwatch, right? Then you have watches with calendars, so now they're measuring 24 hour scales and changing the dates for you. And then you have perpetual calendars, which, or annual calendars, which monitor, you know, they count the year, right? And as time moves on. Throughout the year. Some of them actually account for leap years. Then you get into crazier stuff, like chiming watches. And, you know, watches that gong on the hour or that you press 11, it by sound, it tells you, you know what time it is. And so it's really just the measurement of time in engineering form. We're fortunate to live in a time, you know, in the 20th and 21st century, where the art has continued to evolve behind it, you know, and now we're in a space where, obviously, you don't need a watch, right? You have a pocket watch, you have your cell phone. And so I think people are learning to appreciate it in different ways. And so the nature of horology is changing, and it's evolving to a culture where it's not only about art engineering, but now it's also about self expression, right? And storytelling. Pretty cool.

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Erik  20:51

Horology, everybody. I love it. I love it. I love it. I love you feature it on the site. I love how you talk about all the stories within the world of orology. So pretty cool. I

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Perri Dash  21:04

think that's the thing that's most interesting to people is, and that's the thing we try to capture is, you know, our show that we say, like the backdrop is watches and timekeeping, but at heart, it's really about the people.

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21:16

Yeah, there's

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Erik  21:17

one particular episode where you guys talk about how the watches bring people together. Yeah, they could be people from completely different backgrounds, different fields, but you're equally interested. You have things you can learn from each other. You have things that you can share and impart to others. There's passion attached to it. And then there's some, a lot of really sort of fun moments in there, you know? So there

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Perri Dash  21:44

is, yeah, it's an incredible community. I've had the privilege of being part of. You meet people from all different kinds of of walks of life, and you're in a constant state of like, learning, and not only about watches and time keeping, but people, yeah, Perry,

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Erik  22:01

I'm curious. You're wearing a super niche hat, yeah, but I want you to share more about what is super niche again,

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Perri Dash  22:10

you know kind of talking about how, like the show, has transformed our lives. It really has. We're meeting people constantly, and fortunately for us, earlier last year, we met these two amazing gentlemen who were fans, and we would get dinner often and just talk. And I didn't realize that they were like, kind of like VC, like venture capitalists. And they said, Hey, man, like, what's your vision for this thing where you're trying to take it? And I didn't realize I was pitching. And

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Kerel  22:40

here's like, pass the bread. Pass the bread. You didn't have the pressure on, that's okay. They're

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Perri Dash  22:46

like, Oh man, we think that's so cool. Why don't we partner up? And so super niche is what we've come up with, which is the platform that risk check pod now sits under, and we are developing other luxury adjacent shows where we'll be able to tell some amazing stories, and so we have several other shows in development right now. One is called brush, which we're releasing very soon, and it's sort of a behind the scenes look at the art world from the perspective of collectors, artists and curators. I didn't miss a part of my career where there was a period in my brief history where I was moonlighting as an art dealer, and I was selling art professionally, just because, you know, in New York, you got to hustle. And so we delve into the art world. We have another show with this young lady, Brittany Walker, that we're developing, called cork and curated, which is insiders peak and kind of like news updates on what's happening in the wine and spirits world. And then we have a show called transmission, which will be releasing the first episode in February. And that's kind of like my Anthony Bourdain show, but we integrate all the verticals. So super niche is basically the universe that I exist in, and kind of extending that to the world I've had these amazing experiences and relationships that I've built over the last few years where I've gotten to learn a great deal of information from some really, really amazing people, and it's afforded me the opportunity to exist in some really great rooms. And I'm now trying to sort of consolidate that and open it up to the world, and we say that we have these three pillars in super niche, and it's culture, craft and tradition, and so that's sort of the foundation of all the storytelling that we'll be doing. These other shows are not necessarily in podcast format. Brush is sort of voyeuristic. Transmission is really storytelling, but we are making an attempt to share further what's happening behind the scenes in all of these worlds and what these things mean before they meet the end user. So the culture from which they derive, the tradition that is then evolved from that in terms of what we make. And why we make it and then craft, which is sort of the mastery of it, right, how it then becomes commodified and delivered to the masses. And so those are the things that that we're focusing on, the super niche, and there's some more interesting stuff to come. I think today we kind of define it as a media company. I'm using the word Atelier because there's some other avenues we're going to dip into as this thing grows that I think are going to surprise a lot of people, but it's also going to make

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Kerel  25:27

a lot of sense. I love it, and the reason why I love it so much and so excited about what you guys are doing is because you're taking three industries, watches, the art world and wine, three industries that sort of the everyday person thinks is sort of like unattainable, hard to understand, and you're giving people this sort of behind the scenes look and breaking it down where anyone that has any level of interest can understand How they can get involved. So I love that 100%

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Perri Dash  26:03

that's exactly what it is. Love

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Kerel  26:05

it. Love it. Perry, with everything you got going on, tell us, what does a good day look like for you? A

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Perri Dash  26:10

good day, my wife jokes. She's like, you'll you'll work yourself into an early grave. I'm a Capricorn. I love to work this opportunity that I've been afforded to create something is the ultimate thing for me, because for me, life and work should be intertwined. That's how I want to live my life. I don't want them separated. I want them to be in sort of harmony with one another. And so the perfect day for me is one where I know at the end of the day, I accomplished everything that I set out to accomplish that day, and I gave everyone everything that they needed, and I gave it everything that I had. You know what I'm saying? So it's like if I lay down in bed, I'm exhausted. I'm tired. To me, that's been a good day, if I know I learned something new. I'm learning something new every day, because I'm really learning on the fly a lot of the things that we're doing. If I close a deal, that's a really good day, you know. But ultimately, I think about like the phrase, if you know the good you ought to do and you don't do it, you sin. I know what I have to do every single day. And if I can do those things that I set out to do that day, and I can check all those boxes for me, that's a good day. And then I wake up the next day with a whole new list of things to tackle. Gotcha.

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Kerel  27:29

And do you have a daily routine that keeps you focused on making sure you have a good day? I

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Perri Dash  27:36

do? I do some sort of, I mean, some might call it prayer, some might call it meditation, but I make sure that I have like me time where I can, kind of like, sit, collect my thoughts, I can express, kind of like how I feel in a safe and healthy way. And that kind of like aligns me, and I go back to something like Deion Sanders always says. He says, I might have, like, a bad moment, but I never allow myself to have a bad day, and so that always kind of realigns me. And I'm like, Okay, this, this thing didn't happen my way, but the day's not over. Or maybe the day ended poorly, but they might have been something else that went my way. You got to learn how to take your wins and take your losses and move on to the next day.

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Kerel  28:17

Right. Right. What's something you wish you were better at? Tick tock. Another week, you may not have

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Erik  28:25

to worry. Yeah, no,

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Perri Dash  28:27

I think you know, social media is something that I'm still mastering and trying to understand. There's this whole debate right now about what's happening with creatives, and the next phase that we're moving into dealing with these algorithms is very complicated. It's very complex, and I'm making it my mission and consulting a lot of people, and there'd be some changes that I think people will see, even with like the risk check podcast this year, that you'll kind of see us move into. We're not changing anything, but we'll be adding stuff to kind of get those engines revving a little bit better. I do like the method that we've taken, though, because, you know, we've kind of had this slow and steady growth that has a allowed us to build deep connections with, like our real fans, but also it's given us the opportunity to really understand what it is that we're building. And so there's, you know, I'm not in a rush. I want to move faster, but I'm happy with how things have gone to this point. So I would say social media and then writing, you know? I want to get back into writing. I think that's going to be incredibly important for us and where we're going in the digital media perspective, you know. And so those two things are two things I'm really trying to hone in on this year. Personally,

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Erik  29:43

gotcha, Perry, you mentioned you have a daughter. I have two now you have two daughters. What are their ages?

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Perri Dash  29:51

One will be eight at the end of this month, January 26 and the other was born on December 28 she is now two weeks old. So. All

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Erik  30:00

right, yeah, thanks.

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Kerel  30:04

You're definitely not getting no sleep right now. No,

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Erik  30:08

bro, that's why he wants all that personal time then, exactly. But I'm curious about sort of like, the things that you feel as you describe, you know your day, describe how industrious you are, and all those things like, what are some things that you feel like your daughter's learning and your other daughter will learn later about you? What are some things you feel like you're showing them and teaching them? We

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Perri Dash  30:37

talk about this actually. And I think the biggest thing is that, like, just to try, if you want to do something, just do it right? Like, fear is cool. It's okay to be afraid. I mean, I'm terrified every day. You know what I'm saying, but I don't let it stop me. And I think it's cool that she gets to, like, see me on our television right? And she sees me doing something positive, doing something I'm passionate about, and I think that's one of the main things I would hope to leave them, is like, kind of like, this legacy of like, you can really do whatever you want, as long as you, you know, put the work in. And that looks like, you know, educating yourself, learning, getting out there, meeting people and then rolling up your sleeves and doing it. And it's funny, because even as the show's growing, we find ourselves sometimes even like in our neighborhood, like strangers will come up to us and they'll compliment me on the show, and so she'll be there and she sees and she's like, this is weird, you know, but it's cool. She's like, watches are so boring, but that's the biggest thing, and now I'm in a space where I work seven days a week on this, you know, I get to have it intertwined with my life. So I actually get to spend more time with my family. And to me, that's like a dream come true. And I know that they appreciate and I hope that, you know, we continue to grow and be successful that they can, like, really see these things actualized, and see how special this is as they get older. That's

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Erik  32:07

great. I have to ask you, have you thought about sort of legacy time pieces that she or they will be able to have and appreciate out of your collection? I

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Perri Dash  32:21

think about it all the time, actually, so I'm asking, but I have this issue where I can, I can, I can get rid of almost any watch. I keep everything that's gifted to me, but I've moved in and out of so many pieces. There are pieces that I got. I've gotten where I'm like, Oh, this is staying, and maybe they'll take this, and then after a while, I'm kind of like, Oh, I could trade this and do that. And so I don't know. I mean, listen, there's a bunch of stuff that I've been gifted that's amazing, some from my wife, others from friends. And I've also gifted my wife watches that they will inherit. I think they'll probably enjoy my wife's Cartier Panther, maybe fighting over that. There's a Rolex date just in there as well that she doesn't wear. But then, from my collection, I don't know, you know, we'll kind of see what stays. There'll be a hell of a lot of tutors. I say

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Erik  33:15

that. All right, I gotta ask you a couple quick picks. All right. All right, watch Winders. How many you got? I actually don't have any. Oh, tell me why

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Perri Dash  33:26

I don't use watch Winders. So I think they are useful. Obviously, if you know how to use it, it's very easy to use it wrong and to mess up your watch. Watch Winders actually have to be tuned for the watch you put on there. So some watches need to be turned to some certain way. Some of them need to be rotated at certain periods, right? And so I think, you know, if I can plug, I would say our friends at Wolf, they make really great watch Winders, because you can program them accordingly. But, you know, I really love watches. And so part of the fun of owning mechanical watches is getting up and setting your watch. And I love to wind it. I love to set the date. I won't wear a watch if it's not set. So even if it's a calendar watch, I gotta set it.

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Erik  34:13

You almost find a moment. Then you fall in love with it again 100% you realize every little sound, every little click, every position, you realize why, and it's different, maybe, from the other one, from the other one, from the other one. Yeah, next one, please. What's your qlp, your quiet luxury piece? These days, since they're coming in,

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Perri Dash  34:38

my quiet, I love that. Qlp, I'm going to steal that I got a Daniel Roth piece recently. So Daniel Roth is a an amazing, amazing watchmaker. He's still alive. I think he's in his 80s now, and he's essentially responsible for bringing brigade back, like in their heyday. So like in the 70s, middle of the 80s, up until the maybe. 87 to the late 80s, when you see all those like, amazing brigade pieces with the like Keisha dials, the Claude of Paris and the silver chapter rings and everything like that's all him, and they're beautiful, beautiful. And so he launched his own brand in 89 or 1990 called Daniel Roth, and it has several errors, and I managed to find one through a friend that was a transitional model. It's a time only piece. It's called seconds on six, and it's white gold. I got it for an amazing price. Traded a couple of watches to get this. And the thing about Daniel Roth is almost no one knows what it is on the street, but it's the qlp pieces. I think are also like, if you know you know pieces right, and there's certain things that you wear in the right setting, you'll meet very interesting people, because they're going to say, I need to see that on your wrist. And it just creates those moments. And so I would say that I love that piece.

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Erik  36:00

Oh, that's awesome. Now, that sounds cool. Let's go back a little bit. Let's do it to like some starter watches. Okay, cool. What are like, two or three watches that you started off with? They were under 500 bucks, under 300 and you were just like, Man, I love this watch. And it was your watch. It could give me one or two. So

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Perri Dash  36:21

I think one is Timex. I had a Timex. I still have it. I have most of my watches. I have a Timex diver, because there was a period when Timex became, like, really fashionable again. It was, like, almost quintessential part of like, Menswear. They really like Apple Watch was out, and that was a thing. But like, Timex, like, Guys are reaching for Timex watches again, and they had an amazing quartz diver watch I still own on the smaller side. I want to say it's probably a 36 millimeter on a nato strap. I thought it was sick. It was really cool watch that was 1g shock when they started doing the collabs like bathing ape and stuff like that was all over that. My dad had a Kenneth Cole reaction watch that I used to borrow from him when I was in high school. And, I mean, borrow, I mean, like, I took it, it became my watch, and it was the first time I saw, like, my first interaction with shaped watches. So it was a square watch on a bracelet. And I just thought that was interesting. I was like, I'd never seen a watch in that shape, and I wore it all over the place. I look back at some photos of me when I was in high school, and that thing was on my wrist everywhere, when it was too big for my wrist, but I still wore it. And then I think the watch that kind of changed things for me, like when I really started getting interested in watches again, I had a tiss that I still have, bigger watch than I would wear today, but that's when I was like, Okay, we're taking it up a couple notches.

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Erik  37:42

Very nice. Very Love

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Kerel  37:44

it. Love it. You know, as we talked about previously, I've only been doing the watch collecting for a couple years, but the Tiso PRX is what got me gone, which got me

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Perri Dash  37:54

gone. I mean, you see them everywhere. And it goes to prove like, if you've got watches, don't have to be crazy expensive to be enjoyed. But I think as more people like kind of get familiar with like the watch community, you start to realize that most people don't even talk about prices. They kind of don't like to talk about how much they paid for their watches. And you'll go to some of these watch meetups, and you'll see in the same room, Tiso PRX is with Seikos and pateks and Rolexes, and sometimes guys double wrist in both guys and women double risking both, right? So it's like you talk about the PRX, you're talking about just like a well made watch from a company with a lot of history, I think, over 200 years old, and a great design,

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Kerel  38:33

great, fabulous design, fabulous. I think that

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Perri Dash  38:37

the PRX Chrono is like a heater, and it

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Kerel  38:40

looks more and it looks more expensive than it costs,

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Perri Dash  38:43

100 100% it's a swiss made watch like they understand finishing. They understand how to make watches. You're getting a quality time piece, you know, for a really great price. And as you become more accustomed to what to look for in watches and why those prices increase. You'll see what the differences are, and then you'll be able to contextualize and you say, Okay, I understand why this watch cost that much and why the tiss PRX cost this much. But guess what? When you go to Switzerland, you see guys working in Patek wearing Tiso PR x's. Yep,

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Kerel  39:18

wow, wow. Love it. Love it, love it. All right, I gotta ask you this music question, because for me, for me, and I'm sure many of us out there that look like us, hip hop was the first introduction to the watch world for many of us, right? Yes. So tell me, what's in your music rotation these days,

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Perri Dash  39:35

I collect a lot of music, everything from reggae to jazz, but lately, like the last, like year and a half, been really hip hop heavy. And I'm listening to a lot of West Side gun a lot of Griselda Rome streets, Boss Man, Delo. I can't get enough of it. I really, really like Larry June. I think a lot of people know that Larry June's I find him incredibly. Motivating. You know, the songs that he makes and the mantras about like not giving up, and his entrepreneurial pursuit that he kind of documents in his music, been listened to some R, B, lately. I am D, D, B, she's dope. I think she's out of the UK. He's got this new kid. Kari, I think he's out of Canada, somewhere. That's kind of like the rotation right now. Barry, it's been

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Erik  40:21

a lot of fun hanging we could do this all afternoon. If you have a show that does it a whole lot

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Perri Dash  40:26

better. Oh, stop, no. This has been great. Listen.

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Erik  40:29

What are some ways that the audience can find a whole lot more about risk check podcast. Tell us where everybody can find

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Perri Dash  40:36

you. Yeah, so you can find us on Instagram at risk check pod. Additionally, the new site is live, so you can visit super niche.com that's s, u, p, E, R, N, I, C, H, e.com, we're still in kind of a testing mode, but content is up there, and it's posted daily and weekly, and so you can find us there. Same on YouTube, you can either search for a risk check podcast or super niche. You'll find our super niche page, and we are on Spotify Premium, one of the few podcasts that have video we're actually in the top 5% of video podcasts on Spotify, and you can find us there as well by looking at risk check pod and but definitely check out super niche.com because there'll be new stuff launching there, and you'll kind of be able to link to everything from from there.

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Erik  41:21

Excellent. Perry dash, thank you very much. Super niche risk check podcast, everybody. Thanks for listening to another episode of Minority Report podcasts with Eric and Kerel. You can find more episodes where you find all of your audio and video. Just look for the logo. Thanks everyone. 

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Perri Dash  41:36

Thank you guys for having me.

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