Media
Business

Jennifer Yepes-Blundell, Co-founder and COO of Drafted

Episode
180

Episode notes

In episode 180, Erik and Kerel met with Jennifer Yepes-Blundell, co-founder and COO of Drafted, who discusses balancing her role as a mother, wife, and entrepreneur in Texas. She emphasizes the importance of being present for her children and maintaining her marriage. Jennifer shares her career journey, from being a collegiate athlete to founding Drafted, a media company targeting Latinas in sports. In 12 months, Drafted has built an audience of 30,000 and secured eight brand partnerships. Jennifer highlights the Latina fandom report, which shows Latinas' significant influence in sports. She also discusses the challenges of being a Latina female founder and the importance of representation and cultural identity.

Jennifer Yepez-Blundell on LinkedIn

Website: https://www.wearedrafted.co/ 

Instagram: https://www.instagram.com/wearedraftedco/ 

Tiktok: https://www.tiktok.com/@wearedrafted

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